"Grow Smart, Lead Strong: Your Success, Our Song"

Unrivaled Environment

for Exceptional People

"Grow Smart Lead Strong: Your Strategy Our Song"

Engenia is a hybrid strategic consulting firm that connects expertise, innovation, and results. Founded to support the growth of small and medium-sized businesses and startups across Mexico and the United States, we offer custom solutions that blend in-person and remote services. Our flexibility enables us to adapt to diverse environments and markets, delivering actionable strategies that drive operational efficiency, business expansion, and digital transformation.
To empower and transform emerging and growing businesses through personalized and strategic consulting services that drive sustainable development.
To become the leading hybrid consulting firm in Mexico and the U.S., known for delivering tangible results.
  • Innovation
  • Integrity
  • Collaboration
  • Excellence
We are a strategic business consulting firm with more than 30 years of experience in Business Strategy, Financial and Data Analysis, Organizational Development, Leadership, Human Capital, Marketing, and Digital Communication. We specialize in designing and implementing flexible and measurable strategies for SMEs and startups in Mexico and the United States, offering both in-person and remote advisory services.
This is not a conventional merger, but rather a convergence of talents, methodologies, and shared purpose. Our practice is stronger, with expanded capabilities in strategy, finance, operations, human development, communication, and continuous improvement.
We don’t just advise We Implement, Measure, and Evolve With You.
Engeniax³ connects your goals with execution, delivering clarity, structure, and results.
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To empower and transform emerging and growing businesses through personalized and strategic consulting services that drive sustainable development.
To empower and transform emerging and growing businesses through personalized and strategic consulting services that drive sustainable development.
To become the leading Strategic Consulting Agency in Mexico and the United States, recognized for achieving Tangible Results and guiding organizations toward their defined Goals and Objectives.
Innovation
Integrity
Collaboration
Excellence

Rafael Rustrian Guzman

Bachelor’s in Business Administration, Certified Public Accountant, Master’s in Administration and Master’s in Systems from Tecnológico de Monterrey, Doctorate in Administration, Certified Coach, expert in Organizational Development, Productivity, Industrial Psychology, and Quality & Continuous Improvement Systems from the Juran Institute in the United States.
Former HR and Operations Director in companies with annual sales exceeding $600 million. Advisor to Fortune 500 companies, finalists and winners of the National Quality Award, and speaker at various international conferences.
"My specialty focuses on increasing quality, productivity, and results through human resources, leveraging teamwork, emotional intelligence, and organizational process improvement using quality tools."

Rafael Rustrian Salazar

Rafael Rustrian Salazar is a Coach and Consultant specializing in digital marketing, sales, and digital businesses. He supports entrepreneurs, companies, and professionals in strengthening their digital presence and growing their sales, integrating creative strategies with technological tools such as artificial intelligence and neuromarketing.
Through proven methodologies and a high-performance commercial approach, he helps position brands, attract ideal clients, and build effective processes that drive sustainable growth. His guidance provides structure, clarity, and confidence to compete in increasingly digital, demanding, and fast-moving markets.
"I firmly believe that knowledge transforms; that’s why I enjoy sharing my experience through training, conferences, and consulting, always seeking real, measurable, and sustainable results for people and businesses."

Mariana Rustrian Ulloa

Business consultant with over 15 years of experience, specialized in business strategy, corporate finance, data analysis, organizational development, and process improvement through Lean Six Sigma. Combines technical precision with a holistic vision to create flexible solutions that drive sustainable growth.
Bachelor’s in Business Administration, Master’s in Corporate Finance, and currently pursuing a Master’s in Organizational and Business Consulting. Completed specialization courses in strategy, negotiations, management, and leadership at Harvard Business School, strengthening her ability to diagnose, structure, and implement coherent, high-impact solutions.
"I develop business strategies based on data, rigorous financial analysis, and continuous improvement methodologies, with a structural vision that transforms planning into execution and strategy into measurable results."

What sets us apart?

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Consulting focused on measurable outcomes

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Cross-border expertise with global vision and local

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Adaptive models for dynamic environments